Events funding
WANT TO APPLY FOR FUNDING?
Hamilton City Council has a strategic goal to promote the city through the support
of events in Hamilton. This strategy is based on positioning Hamilton as New Zealand's
premier events destination staging high-quality events, developing, retaining and
supporting strategically important events, some of these being recognised as world-class.
Hamilton's Event Sponsorship fund is designed to provide support to organisations
delivering events in line with Hamilton's objectives. Applicants
interested in applying for funding need to ensure their event helps to achieve these
objectives and meets the criteria. Hamilton receives many requests for sponsorship
therefore allocation of funds is competitive.
The money is sponsorship, not a grant, and Hamilton is to be treated as any other
commercial sponsor would in terms of recognition and benefits. This would be negotiated
on an individual basis.
OBJECTIVES
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To ensure best value from Council's investment and that a fair and transparent process
is used in allocation of the event sponsorship funds.
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To strategically invest in events that position Hamilton as one New Zealand's premier
events destination.
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To further develop the range of existing events to maximise the economic and social
benefits to the city and increase Hamilton's reputation as a destination.
-
Establish a brand leverage strategy for Hamilton to maximise exposure through signage,
media partnerships and corporate sponsorship alliances.
SHOWING YOU MEET THE CRITERIA
You'll need to show us that your event will result in at least one of the benefits
listed under the criteria.
- Exposure and promotion for the city
The event lifts the status, awareness or profile of Hamilton through the media exposure
it receives (international/national & local). It helps position Hamilton as
New Zealand's premier events destination and provides proof of Hamilton's positioning
as a go-ahead, modern, achieving and well-balanced city.
- Economic benefits for the city
The event increases the number of people who would normally come into the city at
that time thereby providing potential benefit to local businesses. Events that bring
in new money and result in people staying in Hamilton are more desirable. Supports
events that bring visitors to Hamilton.
- Promote pride and sense of place for Hamilton residents
The event gives local residents and those living outside
Hamilton , additional entertainment choice and recreational opportunities as well
as creating a more vibrant and interesting local lifestyle.
ELIGIBILITY
Applications will fall into one of the following categories:
Hallmark Event
These events have become or are becoming
strongly associated with Hamilton and the level of assistance provided to them will
be determined during Council's LTCCP process every three years . These events will
continue to be monitored annually and release of their funds from the Hallmark 'pool'
will be dependent on the agreed performance measures as outlined in each event's
contract. However, to ensure the continued growth and development of these events,
Council commits to a 3-year funding plan for Hallmark events.
Special Event - Sponsorship up to a value of $100,000
Applications for sponsorship for the Special events funds are invited to propose
staging a free or low cost city based event, festival or activity located in public
places. These events will be significant in terms of lifting the status, awareness
or profile of Hamilton through media exposure. This event will bring visitors to
the city thereby providing potential benefit to local businesses as well as creating
community pride.
To be eligible for a Special Event fund, the event should:
- Position Hamilton as a city of regional, national or international significance
- Contribute to create a vibrant, energetic and non-stop city
- Provide economic benefits to the city
- Have broad community appeal
- Increase visitation to the city
- Be located within Hamilton (with exceptions to an event being held at Mystery Creek
or on Lake Karapiro)
- Have the potential to grow and develop into a Hallmark Event.
Special Events application form (PDF)
Special Events application form (WORD)
Community Event - Sponsorship up to a value of $5,000
Applications for sponsorship from the Community Events fund are invited to propose
innovative, free or low cost, high profile community activities. While the primary
aim of providing sponsorship to these community events is to support diversity in
Hamilton, a secondary aim is to add entertainment and activity in the city.
To be eligible for a Community Event fund, the event should:
- Be sporting, community, youth, cultural or arts based
- Be located within Hamilton
- Have broad community appeal
- Have a targeted attendance of more than 1,000 people
- Have the potential to grow and develop into a Special Event.
Community Events application form (PDF)
Community Events application form (WORD)
HOW TO APPLY
Preparing your application
The application will be assessed on the event concept, quality of information provided
and its potential to satisfy Hamilton's objectives.
All proposals should be submitted using the correct application form.
Applications are considered by Hamilton City Council's event sponsorship sub-committee,
which includes people with expertise in marketing, events, business and tourism.
Sponsorship funding will be allocated to support the effective organisation and
marketing of events, and is not intended to fund operating shortfalls.
Preparing your application for a 'Special Event' sponsorship
The application will be assessed on the event concept, quality of information provided
and its potential to satisfy Hamilton's criteria in the Event Sponsorship Policy.
All proposals should be submitted using the correct application form ( PDF | WORD )and must:
- Present a concept or broad outline of the event
- Nominate a date, time and proposed location or venue
- Identify who owns the event and who will be delivering or producing it and their
experience
- Provide a business plan for the event with goals, objective and strategies including
milestones and organisation structure
- Provide expected attendance numbers from local, regional and international audiences
for the event
- Outline a package offering benefits to Hamilton
- Provide a detailed budget outlining the event costs together with cash flow projections,
profit and loss forecasts. This will also include a list of confirmed and potential
sponsors both financial and in-kind (with dollars confirmed/sought).
- Provide a detailed marketing and promotional plan designed to capture target market
which includes:
- Marketing objectives
- Marketing strategies including advertising/PR activity
- Marketing and promotions plan budget
- Credentials of the organisation/person
executing the marketing plan
- If available, provide an economic impact report.
All proposals must be submitted in writing on the Special Event
application form.
Applications can be emailed electronically to eventfunding@hcc.govt.nz
or posted to
Hamilton City Council
Private Bag 3010
Hamilton 3240
Note: Incomplete or late applications will not be considered eligible for assessment.
Preparing your application for a 'Community event' sponsorship
The application will be assessed on the event concept, quality of information provided
and its potential to satisfy Hamilton's criteria in the Event Sponsorship Policy.
All proposals should be submitted using the correct application form ( PDF | WORD )and must:
- Present a concept or broad outline of the event
- Explain the purpose of staging the event
- Nominate a date, time and expected attendance numbers for the event
- Provide details of the proposed location or venue
- Outline the benefits offered to Hamilton
- Provide a simple budget outlining the event costs together with cash flow projections,
profit and loss forecasts.
- Provide marketing and promotional plan designed to capture target markets identified
All proposals must be submitted in writing on the Community Event application form.
Applications can be emailed electronically to eventfunding@hcc.govt.nz
or posted to
Hamilton City Council
Private Bag 3010
Hamilton 3240
Note: Incomplete or late applications will not be considered eligible for assessment.
Application deadlines
There are three sponsorship rounds each year. Please ensure you have allowed at
least 6 months from time of submitting application to date of scheduled event.
Application Funding
Round One
Application close-off date 1 July 2010
Application assessment 1-31 July 2010
Notification of outcome 16 August 2010
Sponsorship funding from round one will be available after 16 August 2010
Round Two
Application close-off date 1 October 2010
Application assessment 1-30 October 2010
Notification of outcome 15 November 2010
Sponsorship funding from round two will be available after 15 November 2010
Round Three
Application close-off date 1 March 2011
Application assessment 1-31 March 2011
Notification of outcome 11 April 2011
Sponsorship funding from round three will be available after 11 April 2011